We wanted to send out sincere thanks to all of our beta testers for participating in the Scritch community. We have thoroughly enjoyed and delighted in all of the pet photos, comments, and stories shared through this community.

Please give your pet extra scritches from us!

All the best,

The Scritch Team

What is a scritch?

Definition: scritch

/skrich/ vt.

A deep, soothing scratch to show affection for your pet.

A scritch is a deep, soothing scratch and a way to show affection to your pet. Scritching is the act of lovingly scratching those hard-to-reach places your pet can’t get on their own. And it isn’t only satisfying for your pet, scritching is also rewarding to you. Devoting time to petting and scritching your pet will give you a boost of oxytocin—a hormone associated with social bonding, trust, relaxation, and easing stress.

In response to a scritch, your pet might blissfully squint or close their eyes. You might see your cat stretch out her neck, both to give you better access and as a request to keep scritching. During a good scritching, your dog might start thumping his back leg on the floor or lick your hand as a sign of gratitude.